Impact Awards finalist Workspace Commercial Furniture's 100 year evolution to Australia’s most respected manufacturer was achieved through their commitment to innovation and customer service.
Proud of its South Australian heritage and as Australia’s largest diversified commercial furniture manufacturer, Workspace Commercial Furniture are proactive in ensuring future growth nationally and internationally from their base in Melrose Park.
We can all learn from Workspace: their commitment to innovation, owning their product offering and most importantly listening to their customers. From sole traders to global businesses, the lessons are very much the same.
1. Listen to your customers
Smart businesses always keep the customer top of mind and Workspace is no different. Workspace understand their customers value delivery time as much as quality so they not only manufacture but also deliver and install.
2. Stay ahead of the game
Sensing the digital revolution looming, Workspace launched a new website augmented with social media engagement. As Sales and Marketing Manager Tom Clark explains, “Our collective marketing with a rapid transformation to our digital platform including a new website and social media, assisted engagement with customers and the market."
3. Think outside the square
Standing at work? Workspace sensed the market changing and expanded their product portfolio to include a Site/Stand offering. This commitment to ‘thinking outside the square’ ensures they have products for every application and price point.
4. Develop strong partnerships
Growing your business globally isn’t easy - doing it on your own can seem almost impossible. Workspace’s commitment to Australian manufacturing has resulted in partnerships with European supply partners that ensure consistent design aesthetic with quality inputs, manufacturing and value adds occurring in Australia.
5. Be proud of your heritage
Workspace don’t shy away from their South Australian heritage, they embrace it! Tom Clark says South Australian has a strong foundation for building global businesses, and through digital platforms you can take your business to the world. “South Australia has a foundation culture, major brand and firms across many industries were formed in SA...our transport infrastructure, lifestyle and commitment to technology has opened up communication to operate anywhere in the world.”
If you want more information on Workspace, please visit their
website